The Likert-Type Scale, as presented by Wade M. Vagias in 2006, encapsulates a broad spectrum of response categories designed to gauge attitudes and perceptions across various dimensions. This versatile tool, widely utilized within the realm of social sciences research, particularly by Clemson University’s International Institute for Tourism & Research Development, offers insights into levels of acceptance, belief, support, probability, appropriateness, agreement, importance, concern, desirability, priority, participation, frequency, knowledge, affect, reflection, consideration, difficulty, satisfaction, likelihood, detractment, quality, good/bad discernment, product comparison, familiarity, barriers, responsibility, awareness, and influence. Its structured format, employing a range from 'strongly disagree' to 'strongly agree' or similar scaled responses, facilitates the measurement of nuanced opinions and attitudes. Employing this scale aids in transforming subjective perceptions into quantifiable data, allowing for a systematic analysis that is pivotal for understanding complex human dynamics and enhancing decision-making processes in policy, program development, and beyond.
Question | Answer |
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Form Name | Likert Type Scale Form |
Form Length | 2 pages |
Fillable? | No |
Fillable fields | 0 |
Avg. time to fill out | 30 sec |
Other names | likert type scale response anchors, likert scale anchors, Vagias, scale anchors |
Citation:
Vagias, Wade M. (2006).
&Research Development, Department of Parks, Recreation and Tourism Management. Clemson University.
Level of Acceptability |
My beliefs |
Level of Support/Opposition |
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• 1 – Totally unacceptable |
• 1 – Very untrue of what I believe |
• 1 – Strongly oppose |
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• |
2 |
– Unacceptable |
• 2 – Untrue of what I believe |
• 2 – Somewhat oppose |
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• 3 – Slightly unacceptable |
• 3 – Somewhat untrue of what I |
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3 |
– neutral |
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4 |
– Neutral |
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believe |
• 4 – Somewhat favor |
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• 5 – Slightly acceptable |
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4 – Neutral |
• 5 – Strongly favor |
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• |
6 |
– Acceptable |
• 5 – Somewhat true of what I |
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• 7 – Perfectly Acceptable |
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believe |
Level of Probability |
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• 6 – True of what I believe |
• 1 – Not probable |
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Level of Appropriateness |
• 7 – Very true of what I believe |
• 2 – Somewhat improbable |
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• 1 – Absolutely inappropriate |
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3 |
– Neutral |
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2 |
– Inappropriate |
Priority: |
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• 4 – Somewhat probable |
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• 3 – Slightly inappropriate |
• 1 – Not a priority |
• 5 – Very probable |
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• |
4 |
– Neutral |
• 2 – Low priority |
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• 5 – Slightly appropriate |
• 3 – Somewhat priority |
Level of Agreement |
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• |
6 |
– Appropriate |
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4 – Neutral |
• 1 – Strongly disagree |
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• 7 – Absolutely appropriate |
• 5 – Moderate Priority |
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2 |
– Disagree |
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• 6 – High priority |
• 3 – Neither agree or disagree |
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Level of Importance |
• 7 – Essential priority |
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4 |
– Agree |
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• 1 – Not at all important |
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• 5 – Strongly agree |
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• 2 – Low importance |
Level of Concern |
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• 3 – Slightly important |
• 1 – not at all concerned |
Level of Desirability |
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• |
4 |
– Neutral |
• 2 – Slightly concerned |
• 1 – Very undesirable |
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• 5 – Moderately important |
• 3 – Somewhat concerned |
• |
2 |
– Undesirable |
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• 6 – Very important |
• 4 – Moderately concerned |
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3 |
– neutral |
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• 7 – Extremely important |
• 5 – Extremely concerned |
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4 |
– Desirable |
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• 5 – Very desirable |
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Level of Agreement |
Priority Level |
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• 1 – Strongly disagree |
• 1 – Not a priority |
Level of Participation |
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• |
2 |
– Disagree |
• 2 – Low priority |
• 1 – No, and not considered |
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• 3 – Somewhat disagree |
• 3 – Medium priority |
• 2 – No, but considered |
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• 4 – Neither agree or |
• 4 – High priority |
• |
3 |
– Yes |
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disagree |
• |
5 – Essential |
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• 5 – Somewhat agree |
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Frequency – 5 point |
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• |
6 |
– Agree |
Level of Problem |
• |
1 |
– Never |
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• 7 – Strongly agree |
• 1 – Not at all a problem |
• |
2 |
– Rarely |
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• 2 – Minor problem |
• |
3 |
– Sometimes |
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Knowledge of Action |
• 3 – Moderate problem |
• |
4 |
– Often |
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• 1 – Never true |
• 4 – Serious problem |
• |
5 |
– Always |
•2 – Rarely true
• 3 – Sometimes but |
Affect on X |
Frequency |
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infrequently true |
• 1 – No affect |
• |
1 – Never |
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• 4 |
– Neutral |
• 2 |
– Minor affect |
• |
2 |
– Rarely |
• 5 |
– Sometimes true |
• 3 |
– Neutral |
• |
3 |
– Occasionally |
• 6 |
– Usually true |
• 4 |
– Moderate affect |
• |
4 |
– A moderate amount |
• 7 |
– Always true |
• 5 |
– Major affect |
• |
5 |
– A great deal |
Reflect Me? |
Level of Consideration |
Frequency of Use |
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• 1 – Very untrue of me |
• 1 |
– Would not consider |
• |
1 – Never |
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• 2 |
– Untrue of me |
• 2 |
– Might or might not consider |
• |
2 |
– Almost never |
• 3 |
– Somewhat untrue of me |
• 3 |
– Definitely consider |
• |
3 |
– Occasionally/Sometimes |
• 4 |
– Neutral |
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• |
4 |
– Almost every time |
• 5 |
– Somewhat true of me |
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• |
5 |
– Every time |
•6 – True of me
•7 – Very true of me
Frequency – 7 point |
Level of Difficulty |
Level of Satisfaction – 5 point |
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• |
1 – Never |
• 1 – Very difficult |
• 1 – Not at all satisfied |
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• 2 – Rarely, in less than 10% |
• |
2 |
– Difficult |
• 2 – slightly satisfied |
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of the chances when I could |
• |
3 |
– Neutral |
• 3 – moderately satisfied |
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have |
• |
4 |
– Easy |
• 4 – Very satisfied |
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• 3 – Occasionally, in about |
• 5 – Very easy |
• 5 – Extremely satisfied |
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30% of the chances when I |
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could have |
Likelihood |
Level of Satisfaction – 7 point |
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• 4 – Sometimes, in about |
• 1 – Extremely unlikely |
• 1 – Completely dissatisfied |
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50% of the chances when I |
• |
2 |
– unlikely |
• 2 – Mostly dissatisfied |
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could have |
• |
3 |
– Neutral |
• 3 – Somewhat dissatisfied |
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• 5 – Frequently, in about 70% |
• |
4 |
– likely |
• 4 – neither satisfied or |
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of the chances when I could |
• 5 – Extremely likely |
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dissatisfied |
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have |
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• 5 – Somewhat satisfied |
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• 6 – Usually, in about 90% of |
Level of Detraction |
• 6 – Mostly satisfied |
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the chances I could have. |
• 1 – detracted very little |
• 7 – Completely satisfied |
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• 7 – Every time |
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2 |
– |
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• |
3 |
– Neutral |
Level of Quality – 5 point |
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Amount of Use |
• |
4 |
– |
• |
1 – Poor |
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• 1 – Never use |
• 5 – Detracted very much |
• |
2 – Fair |
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• 2 – Almost never |
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• |
3 – Good |
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• |
3 – Occasionally/Sometimes |
Good / Bad |
• 4 – Very good |
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• 4 – Almost every time |
• 1 – Very negative |
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5 – Excellent |
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• 5 – Frequently use |
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2 |
– |
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• |
3 |
– Neutral |
Comparison of Two Products |
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Level of Familiarity |
• |
4 |
– |
• 1 – much worse |
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• 1 – not at all familiar |
• 5 – Very positive |
• 2 – somewhat worse |
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• 2 – Slightly familiar |
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• 3 – about the same |
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• 3 – Somewhat familiar |
Barriers |
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• 4 – somewhat better |
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• 4 – Moderately familiar |
• 1 – Not a barrier |
• 5 – much better |
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• 5 – Extremely familiar |
• 2 – Somewhat of a barrier |
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• 3 – Moderate barrier |
Level of Responsibility |
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Level of Awareness |
• 4 – Extreme barrier |
• 1 – Not at all responsible |
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• 1 – not at all aware |
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• 2 – somewhat responsible |
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• 2 – Slightly aware |
Level of Satisfaction – 5 point |
• 3 – mostly responsible |
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• 3 – Somewhat aware |
• 1 – Very dissatisfied |
• 4 – completely responsible |
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• 4 – Moderately aware |
• |
2 |
– dissatisfied |
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• 5 – Extremely aware |
• |
3 |
– unsure |
Level of Influence |
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• |
4 |
– satisfied |
• 1 – not at all influential |
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• 5 – Very satisfied |
• 2 – slightly influential |
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• 3 – somewhat influential |
• 4 – very influential
• 5 – extremely influential