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The Business Model Canvas
Who are our Key Partners? Who are our key suppliers?
Which Key Resources are we acquairing from partners? Which Key Activities do partners perform?
motivations for partnerships
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities
What Key Activities do our Value Propositions require? Our Distribution Channels?
Customer Relationships? Revenue streams?
What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
types of resources
Intellectual (brand patents, copyrights, data)
What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we ofering to each Customer Segment?
Which customer needs are we satisfying?
“Getting the Job Done”
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
Dedicated Personal Assistance
Through which Channels do our Customer Segments want to be reached?
How are we reaching them now? How are our Channels integrated? Which ones work best?
Which ones are most
How are we integrating them with customer routines?
How do we raise awareness about our company’s products and services?
How do we help customers evaluate our organization’s Value Proposition?
How do we allow customers to purchase speciﬁc products and services?
How do we deliver a Value Proposition to customers?
How do we provide
For whom are we creating value?
Who are our most important customers?
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
is your business more
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition)
Fixed Costs (salaries, rents, utilities)
Economies of scale
Economies of scope
For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying? How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
Product feature dependent
DesigneD by: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons