Metlife Letterhead Form PDF Details

Embarking on a journey through the MetLife Letterhead form provides a comprehensive understanding of how MetLife, a leading global provider of insurance, annuities, and employee benefit programs, projects its brand image through stationery. The document delves into the MetLife Stationery Brand Guidelines, meticulously outlining the design and formatting specifics for various types of MetLife letterheads including the basic and personalized letterheads, as well as specialized versions for sales representatives. Key elements, like the precise use of the MetLife Auto & Home® logo, address placements, and the recommended fonts for different sections of the letter, ensure consistency and foster brand recognition. These guidelines emphasize the importance of adhering to legal requirements, especially when it comes to the representation of MetLife’s legal name in customer correspondences to enhance clarity and customer relationship management. Furthermore, it highlights the customization available for sales representatives, allowing for the inclusion of professional designations and direct contact information, thereby personalizing the customer experience. This detailed approach not only supports MetLife’s commitment to professionalism and clarity in communication but also serves as a testament to the company’s brand integrity and the values it stands for.

QuestionAnswer
Form NameMetlife Letterhead Form
Form Length7 pages
Fillable?No
Fillable fields0
Avg. time to fill out1 min 45 sec
Other namesstationary brand guidelines, stationary containment fill stations, metlife stationary, metlife brand guidelines pdf

Form Preview Example

MetLife Stationery Brand Guidelines

Version 2.0 March 2010

Stationery | Letterhead

 

 

Basic Letterhead

 

 

 

 

 

 

 

 

 

 

 

 

7p6

 

15p

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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12p

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MetLife Auto & Home®

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Address Line One

 

 

 

 

 

 

 

 

 

 

 

 

 

Address Line Two

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

City, ST 00000-0000

 

 

 

 

 

 

 

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November 22, 2006

Mr. Jonathan Longname

1435 Verylong Street, Suite 206

Saratoga Springs, NY 34743

Re: Your inquiry regarding Metropolitan Property and Casualty Insurance Company

Dear Mr. Longname:

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

Legal or Trade Name: Frutiger Bold 8/11

Address:

Frutiger Roman 8/11

MetLife enterprise stationery plays an important role in communicating the MetLife brand image. Our stationery communicates a clear, unified and consistent image.

This page features the standard corporate letterhead shown at 50% of the actual size.

When letterhead is used in customer correspondence, it is recommended that the legal name of the company from which the correspondence is issued be used in the address line. This will facilitate customer recognition when the standard double window envelope is used.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,

That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.

But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.

Sincerely,

Jennifer Lengthymoniker

MetLife Auto & Home® is a brand of Metropolitan Property and Casualty Insurance Company and its Affiliates, Warwick, RI

3p

8.5” x 11” letterhead

Example shown at 50%

Body of Letter: Minion 11/14 or

Times New Roman 11/14

Legal Copy:

Frutiger Condensed 7/10

For regulatory purposes, the specific MetLife Auto

&Home® company must be referred to in the “Re:” line in all customer correspondence.

All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/ prohibited terms are complex. For example, there

are detailed guidelines for the MetLife sales force on correspondence guidelines, available on the online brand center and the iMetLife portal.

Please consult with the Legal Department or Corporate Ethics and Compliance for the requirements applicable to you.

2

Personalized Letterhead

6P

Stationery | Letterhead Variations

2p

6p 2p

2p

12p

5p3

 

 

7p6

 

 

15p

 

 

 

 

 

MetLife Auto & Home®

Address Line One

Address Line Two

City, ST 00000-0000

5p3

2p

Personalized letterhead is an approved variation. Telephone and fax numbers are approved options for business stationery

6p9

November 22, 2004

Jennifer Lengthymoniker

 

 

 

 

 

 

Vice President

 

 

 

 

 

Mr. Jonathan Longname

(123)

456-7890 ext. 123

(123)

456-0987 FAX

 

1435 Verylong Street, Suite 206

Saratoga Springs, NY 34743

Re: Your inquiry regarding Metropolitan Property and Casualty Company

Dear Mr. Longname,

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,

4p9

Employee Name Frutiger Bold 8/11

Employee Title Frutiger Roman 8/11

Phone and Fax: Frutiger Roman 8/11

All letter content shown in this example is for demonstration purposes only. Please consult with the Legal Department or Corporate Ethics and Compliance for regulations governing business-specific correspondence.

That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.

But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.

Body of Letter: Minion 11/14 or

Times New Roman 11/14

Sincerely,

Jennifer Lengthymoniker

MetLife Auto & Home is a brand of Metropolitan Property and Casualty Insurance Company and its Affiliates, Warwick, RI

3p

8.5” x 11” letterhead

Example shown at 50%

Legal Copy:

Frutiger Condensed 7/10

3

Sales Representative Letterhead

MetLife Agency Name

Reallylongname Road, Suite 12345, Longcityname, ST 12345-6789

Tel (012) 345-6789, ext 123 • Cell (123) 456-7890 • Fax (234) 456-7777 jlengthymoniker@metlife.com

Jennifer Lengthymoniker CLU® ChFC® Member Practitioner Division, FPA

Sr. Financial Services Executive

Registered Representative

CA Insurance Lic. # 1234567

Service from 1973

Member, Hall of Fame

President’s Conference

Million Dollar Round Table Life Member

November 22, 2004

Mr. Jonathan Longname

1435 Verylong Street, Suite 206

Saratoga Springs, NY 34743

Dear Mr. Longname:

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,

That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.

But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.

Sincerely

Jennifer Lengthymoniker

Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10116. Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY 10166. Member NASD, SIPC.

8.5” x 11” letterhead

Example shown at 50%

Stationery | Letterhead Variations

 

The approved Sales Representative letterhead variation

Agency Information

allows room to include a great deal more content than

 

Frutiger Bold/Roman

standard MetLife letterhead, including agency name,

 

7.5/9

professional designations and service and recognition

 

 

information. This letterhead option is available for

Employee Name

ordering on the Regal Press stationery site available on

 

Frutiger Black 8/9

the iMetLife portal and the MetLife intranet.

 

Designations

 

Frutiger Black 5.5/9

 

All Other Information

 

Frutiger Roman

 

7.5/9

 

Body of Letter:

Minion 11/14 or

Times New Roman 11/14

Legal Copy:

Frutiger Condensed 7/10

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10p6

 

 

 

 

 

1p

 

 

 

2p9

1p6

 

 

 

4p6

1p3

 

 

 

 

 

 

 

 

 

1

Jonathan Longname

 

3

 

 

2

Assistant Vice President

1234 Address Street Line

2

 

 

3

 

Cityname, ST 01234

1

 

 

 

 

Tel (012) 345-6789

4

 

 

 

 

Cell (123) 456-7890

3

 

 

 

 

Fax (234) 456-7777

2

 

 

 

 

jlongname@metlife.com

1

Stationery | Business Cards / Administrative

MetLife administrative (non-selling) associates may select from two basic business card designs. In the first option, the company is identified by the logo only. In the second version, a MetLife-company name (such as MetLife® Bank or MetLife Auto & Home) may appear in bold type above the address line.

It is recommended that Snoopy appear as a brand ambassador on business cards. Only the brand ambassador pose for Snoopy is permitted.

10p

4p6

2p9

1p6

1p3

 

 

1

2

3

4

2p9

Jonathan Longname

Assistant Vice President Department Name Additional Line if required

MetLife [Affiliate Company]

1234 Address Street Line

Suite 56789

Cityname, ST 01234

Tel (012) 345-6789

Cell (123) 456-7890

Fax (234) 456-7777 jlongname@metlife.com

4

3

2

1

4

3

2

1

The card-bearer’s name and title appear on the left side of the card. Up to three lines are provided to accommodate titles and department names.

Up to eight lines for address and contact information can be accomodated underneath the MetLife logo on the right side of the card. Phone numbers and Web addresses are separated from the address block by a full line space.

Typography

Employee Name: 9/9 Frutiger Black

Job Title/Department Name: 7/8 Frutiger Roman

MetLife Affiliate: 7/8 Frutiger Bold

Address, Phone and Web: 7/8 Frutiger Roman

When no MetLife-affiliate company name is used, the first line address block should align on a horizontal plane with the cardholder’s title, rather than their name, as shown in the top card at left.

Because of the deregistration of the Metropolitan Life Insurance Company as a broker dealer in May 2007, all associates requiring a Registered Representative designation on their business cards must now use the MetLife sales force card templates and ordering system. The administrative cards may not contain Registered Representative language.

5

Jonathan Longname, CLU®

Approved Agency Name

ChFC® Member Practitioner Division, FPA

Runs on Two Lines

Sr. Financial Services Executive

1234 Address Street Line

Registered Representative

Cityname, ST 01234

CA Insurance Lic. # 1234567

Tel (012) 345-6789, ext 123

 

 

Service since 1965

 

Cell (123) 456-7890

 

 

Chairman’s Council 3 times

Fax (234) 456-7777

jlongname@metlife.com

President’s Conference 12 times

Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10166. Mutual funds offered by MetLife Securities, Inc., New York, NY 10166, Member NASD, SIPC.

Auto and home insurance offered by Metropolitan Property and Casualty Ins. Co. and affiliates, Warwick, RI.

Jon Longname, CLU, ChFC®

Sr. Financial Services Executive

1234 Address Street Line

Registered Representative

Cityname, ST 01234

CA Insurance Lic. # 1234567

 

 

Tel (012) 345-6789, ext 123

 

Cell (123) 456-7890

 

Fax (234) 456-7777

 

jlongname@metlife.com

Qualified Chairman’s Council: 3 Times

Qualified President’s Conference: 22 Times

Member: MDRT

Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10166. Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY 10166. Member NASD, SIPC.

Stationery | Business Cards / MetLife Sales Agents

 

Because a business card can constitute an offer to sell,

 

sales representatives are required to have certain legal

 

information on their business cards, pertaining to the

Business Name (if applicable):

particular professional designations they carry.

Frutiger Bold 7/8

 

Address

There are two business card layouts available to sales

Frutiger Roman 7/8

 

 

representatives. One allows for the inclusion of service

Service or Designation Information

and recognition information, as well as up to three

Frutiger 6/7

lines of designation footnotes on the front of the

 

Designation Footnote (front) 3 lines:

card. An alternative allows for the placing of service

Frutiger Condensed 6/6.5

and designation information on the back of business

 

 

cards.

 

Qualified sales representatives are entitled to have

 

certain professional or service insignias added to their

 

business cards. A maximum of two service insignias

 

are allowed.

 

Snoopy in the brand pose is an approved option

 

for sales business cards. When Snoopy is used on a

 

business card, professional or service insignias may not

 

be used.

 

A complete list of approved processional designations

 

is available in the online brand center. All designations

Designation Footnote (back) >3 lines:

are subject to compliance review prior to appearing on

Frutiger Condensed 6/6.5

a business card.

Build from bottom up

 

 

MetLife Financial Services may no longer be used to

 

identify sales representatives on business cards, either

 

as a logo or as words associated with an address.

6

2p

6p 2p

2p

2p

6p 2p

2p

6P

Jonathan Longsamplename

1234 Address Street Line

Cityname, ST 01234

1Branchname Associates (Optional)

21234 Address Street Line

3Cityname, ST 01234

Stationery | Business Envelopes

For personalized administrative and sales agency correspondence, the preferred envelope types are a standard No. 10 security envelope or a standard No. 10 envelope with a single window.

Up to three address lines are permitted on envelopes. Build address lines from the top down. Personal names are permitted for MetLife Sales Agents. Use of an approved business name of a sales agency is optional.

All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/ prohibited terms are complex. For example, there

are detailed guidelines for the MetLife sales force on correspondence guidelines, available on the online brand center and the iMetLife portal. Please consult with the Legal Department or Corporate Ethics and Compliance for the requirements applicable to you.

7