Embarking on a journey through the MetLife Letterhead form provides a comprehensive understanding of how MetLife, a leading global provider of insurance, annuities, and employee benefit programs, projects its brand image through stationery. The document delves into the MetLife Stationery Brand Guidelines, meticulously outlining the design and formatting specifics for various types of MetLife letterheads including the basic and personalized letterheads, as well as specialized versions for sales representatives. Key elements, like the precise use of the MetLife Auto & Home® logo, address placements, and the recommended fonts for different sections of the letter, ensure consistency and foster brand recognition. These guidelines emphasize the importance of adhering to legal requirements, especially when it comes to the representation of MetLife’s legal name in customer correspondences to enhance clarity and customer relationship management. Furthermore, it highlights the customization available for sales representatives, allowing for the inclusion of professional designations and direct contact information, thereby personalizing the customer experience. This detailed approach not only supports MetLife’s commitment to professionalism and clarity in communication but also serves as a testament to the company’s brand integrity and the values it stands for.
Question | Answer |
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Form Name | Metlife Letterhead Form |
Form Length | 7 pages |
Fillable? | No |
Fillable fields | 0 |
Avg. time to fill out | 1 min 45 sec |
Other names | stationary brand guidelines, stationary containment fill stations, metlife stationary, metlife brand guidelines pdf |
MetLife Stationery Brand Guidelines
Version 2.0 March 2010
Stationery | Letterhead
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Basic Letterhead |
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MetLife Auto & Home® |
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Address Line One |
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Address Line Two |
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City, ST |
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4p9 |
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6p9 |
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November 22, 2006
Mr. Jonathan Longname
1435 Verylong Street, Suite 206
Saratoga Springs, NY 34743
Re: Your inquiry regarding Metropolitan Property and Casualty Insurance Company
Dear Mr. Longname:
When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
Legal or Trade Name: Frutiger Bold 8/11
Address:
Frutiger Roman 8/11
MetLife enterprise stationery plays an important role in communicating the MetLife brand image. Our stationery communicates a clear, unified and consistent image.
This page features the standard corporate letterhead shown at 50% of the actual size.
When letterhead is used in customer correspondence, it is recommended that the legal name of the company from which the correspondence is issued be used in the address line. This will facilitate customer recognition when the standard double window envelope is used.
We hold these truths to be
That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.
But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.
Sincerely,
Jennifer Lengthymoniker
MetLife Auto & Home® is a brand of Metropolitan Property and Casualty Insurance Company and its Affiliates, Warwick, RI
3p
8.5” x 11” letterhead
Example shown at 50%
Body of Letter: Minion 11/14 or
Times New Roman 11/14
Legal Copy:
Frutiger Condensed 7/10
For regulatory purposes, the specific MetLife Auto
&Home® company must be referred to in the “Re:” line in all customer correspondence.
All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/ prohibited terms are complex. For example, there
are detailed guidelines for the MetLife sales force on correspondence guidelines, available on the online brand center and the iMetLife portal.
Please consult with the Legal Department or Corporate Ethics and Compliance for the requirements applicable to you.
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Personalized Letterhead
6P
Stationery | Letterhead Variations
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6p 2p
2p
12p
5p3
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7p6 |
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MetLife Auto & Home®
Address Line One
Address Line Two
City, ST
5p3
2p
Personalized letterhead is an approved variation. Telephone and fax numbers are approved options for business stationery
6p9
November 22, 2004 |
Jennifer Lengthymoniker |
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Vice President |
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Mr. Jonathan Longname |
(123) |
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(123) |
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1435 Verylong Street, Suite 206
Saratoga Springs, NY 34743
Re: Your inquiry regarding Metropolitan Property and Casualty Company
Dear Mr. Longname,
When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
We hold these truths to be
4p9
Employee Name Frutiger Bold 8/11
Employee Title Frutiger Roman 8/11
Phone and Fax: Frutiger Roman 8/11
All letter content shown in this example is for demonstration purposes only. Please consult with the Legal Department or Corporate Ethics and Compliance for regulations governing
That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.
But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.
Body of Letter: Minion 11/14 or
Times New Roman 11/14
Sincerely,
Jennifer Lengthymoniker
MetLife Auto & Home is a brand of Metropolitan Property and Casualty Insurance Company and its Affiliates, Warwick, RI
3p
8.5” x 11” letterhead
Example shown at 50%
Legal Copy:
Frutiger Condensed 7/10
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Sales Representative Letterhead
MetLife Agency Name
Reallylongname Road, Suite 12345, Longcityname, ST
Tel (012)
Jennifer Lengthymoniker CLU® ChFC® Member Practitioner Division, FPA
Sr. Financial Services Executive
Registered Representative
CA Insurance Lic. # 1234567
Service from 1973
Member, Hall of Fame
President’s Conference
Million Dollar Round Table Life Member
November 22, 2004
Mr. Jonathan Longname
1435 Verylong Street, Suite 206
Saratoga Springs, NY 34743
Dear Mr. Longname:
When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.
We hold these truths to be
That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.
But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.
Sincerely
Jennifer Lengthymoniker
Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10116. Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY 10166. Member NASD, SIPC.
8.5” x 11” letterhead
Example shown at 50%
Stationery | Letterhead Variations
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The approved Sales Representative letterhead variation |
Agency Information |
allows room to include a great deal more content than |
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Frutiger Bold/Roman |
standard MetLife letterhead, including agency name, |
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7.5/9 |
professional designations and service and recognition |
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information. This letterhead option is available for |
Employee Name |
ordering on the Regal Press stationery site available on |
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Frutiger Black 8/9 |
the iMetLife portal and the MetLife intranet. |
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Designations |
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Frutiger Black 5.5/9 |
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All Other Information |
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Frutiger Roman |
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7.5/9 |
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Body of Letter:
Minion 11/14 or
Times New Roman 11/14
Legal Copy:
Frutiger Condensed 7/10
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10p6 |
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1p |
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2p9 |
1p6 |
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4p6 |
1p3 |
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1 |
Jonathan Longname |
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Assistant Vice President |
1234 Address Street Line |
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Cityname, ST 01234 |
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Tel (012) |
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Cell (123) |
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Fax (234) |
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jlongname@metlife.com |
1 |
Stationery | Business Cards / Administrative
MetLife administrative
It is recommended that Snoopy appear as a brand ambassador on business cards. Only the brand ambassador pose for Snoopy is permitted.
10p
4p6 |
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Jonathan Longname
Assistant Vice President Department Name Additional Line if required
MetLife [Affiliate Company]
1234 Address Street Line
Suite 56789
Cityname, ST 01234
Tel (012)
Cell (123)
Fax (234)
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1
The
Up to eight lines for address and contact information can be accomodated underneath the MetLife logo on the right side of the card. Phone numbers and Web addresses are separated from the address block by a full line space.
Typography
Employee Name: 9/9 Frutiger Black
Job Title/Department Name: 7/8 Frutiger Roman
MetLife Affiliate: 7/8 Frutiger Bold
Address, Phone and Web: 7/8 Frutiger Roman
When no
Because of the deregistration of the Metropolitan Life Insurance Company as a broker dealer in May 2007, all associates requiring a Registered Representative designation on their business cards must now use the MetLife sales force card templates and ordering system. The administrative cards may not contain Registered Representative language.
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Jonathan Longname, CLU® |
Approved Agency Name |
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ChFC® Member Practitioner Division, FPA |
Runs on Two Lines |
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Sr. Financial Services Executive |
1234 Address Street Line |
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Registered Representative |
Cityname, ST 01234 |
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CA Insurance Lic. # 1234567 |
Tel (012) |
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Service since 1965 |
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Cell (123) |
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Chairman’s Council 3 times |
Fax (234) |
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jlongname@metlife.com |
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President’s Conference 12 times |
Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10166. Mutual funds offered by MetLife Securities, Inc., New York, NY 10166, Member NASD, SIPC.
Auto and home insurance offered by Metropolitan Property and Casualty Ins. Co. and affiliates, Warwick, RI.
Jon Longname, CLU, ChFC®
Sr. Financial Services Executive |
1234 Address Street Line |
Registered Representative |
Cityname, ST 01234 |
CA Insurance Lic. # 1234567 |
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Tel (012) |
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Cell (123) |
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Fax (234) |
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jlongname@metlife.com |
Qualified Chairman’s Council: 3 Times
Qualified President’s Conference: 22 Times
Member: MDRT
Life insurance and annuities offered by Metropolitan Life Insurance Company, New York, NY 10166. Investment Advisory Services and Mutual Funds offered by MetLife Securities, Inc., New York, NY 10166. Member NASD, SIPC.
Stationery | Business Cards / MetLife Sales Agents
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Because a business card can constitute an offer to sell, |
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sales representatives are required to have certain legal |
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information on their business cards, pertaining to the |
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Business Name (if applicable): |
particular professional designations they carry. |
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Frutiger Bold 7/8 |
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Address |
There are two business card layouts available to sales |
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Frutiger Roman 7/8 |
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representatives. One allows for the inclusion of service |
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Service or Designation Information |
and recognition information, as well as up to three |
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Frutiger 6/7 |
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lines of designation footnotes on the front of the |
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Designation Footnote (front) 3 lines: |
card. An alternative allows for the placing of service |
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Frutiger Condensed 6/6.5 |
and designation information on the back of business |
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cards. |
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Qualified sales representatives are entitled to have |
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certain professional or service insignias added to their |
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business cards. A maximum of two service insignias |
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are allowed. |
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Snoopy in the brand pose is an approved option |
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for sales business cards. When Snoopy is used on a |
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business card, professional or service insignias may not |
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be used. |
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A complete list of approved processional designations |
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is available in the online brand center. All designations |
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Designation Footnote (back) >3 lines: |
are subject to compliance review prior to appearing on |
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Frutiger Condensed 6/6.5 |
a business card. |
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Build from bottom up |
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MetLife Financial Services may no longer be used to |
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identify sales representatives on business cards, either |
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as a logo or as words associated with an address. |
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6P
Jonathan Longsamplename
1234 Address Street Line
Cityname, ST 01234
1Branchname Associates (Optional)
21234 Address Street Line
3Cityname, ST 01234
Stationery | Business Envelopes
For personalized administrative and sales agency correspondence, the preferred envelope types are a standard No. 10 security envelope or a standard No. 10 envelope with a single window.
Up to three address lines are permitted on envelopes. Build address lines from the top down. Personal names are permitted for MetLife Sales Agents. Use of an approved business name of a sales agency is optional.
All content shown in this example is for demonstration purposes only. The requirements for usage of affiliate names, addresses and phone numbers, professional designations, footnotes and required/ prohibited terms are complex. For example, there
are detailed guidelines for the MetLife sales force on correspondence guidelines, available on the online brand center and the iMetLife portal. Please consult with the Legal Department or Corporate Ethics and Compliance for the requirements applicable to you.
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